Jewellery Sales & Marketing Program

This 25 session program provides students in – depth analysis of the jewellery selling process, marketing and approaching the sale from the three key standpoints of customers, communication and merchandising. Students will learn about product knowledge, promoting jewellery collection with proper placement, develop an understanding of the consumer’s frame of mind. Jewellery selling and merchandising is both a skill and an art thought about jewellery placement display and packaging must be well planned for jewellery to effectively convey quality and value.