From Homemaker to Jewelry Mogul – A Journey of Reinvention and Empowerment

Jyoti Sorathiya is a woman who has proven that age is just a number and that it is never too late to pursue one's dreams. She was a happy, brave, and very honest housewife for nearly two decades, until the age of 37 when she felt the need to do something new in life. With the encouragement of her family, Jyoti decided to embark on a journey of learning Gems & Jewelry from ISGJ, one of the finest institutes of learning for diamonds, jewelry, gemmology, and business management.

At the age of 37, Jyoti's decision to go back to school was not an easy one. As someone who had only completed her education up to the 12th standard, the thought of learning something as intricate and specialized as jewelry-making in English medium was quite challenging for her. However, with the support of her family and the guidance of the faculties at ISGJ, Jyoti was able to overcome her initial hesitation and dive into her studies.

Throughout her two-years Master's course, Jyoti proved to be a diligent and enthusiastic student. She learned the intricacies of gemstones, diamonds, gold, silver, and other materials used in jewelry-making. Her teachers and mentors at ISGJ were extremely supportive and went out of their way to ensure that she had the resources and guidance she needed to succeed.

After completing her Master's course from ISGJ, Jyoti decided to start her own jewelry brand called "Shubhaarambh". Her brand offers customized jewelry that includes diamonds, gold, and gemstones. Jyoti's designs are unique, and she focuses on creating wedding collections that include choki, Kundan, meenakari, and other styles. She noticed that there were very few jewelers in Surat who concentrated on gold and silver-based jewelry, and she made it her mission to create something different.

Jyoti's focus on retail customers instead of wholesale ones has allowed her to create a personal connection with her customers. She listens to their needs and preferences and creates pieces that reflect their style and personality. Her commitment to quality and attention to detail has earned her a loyal following of customers who appreciate her unique designs and honest business practices.

Crafting Success with Passion – The Guinness World Record Journey of Renani Jewels

Harshit Bansal's journey from an MBA graduate to a Guinness World Record holder in the field of jewelry and diamonds is truly inspiring. Born in Meerut and brought up in Delhi, Harshit completed his MBA in International Business from SRM University Chennai. He always had a passion for jewelry designing and got a little success from local institutes. Finally, he found his way to the ISGJ institute in Surat.

In 2017, Harshit enrolled in the 2-year Masters in Gems & Jewellery at ISGJ. During his time at the institute, he gained invaluable knowledge, practical experience, and professional etiquette from expert coaches. The industrial visits and internships under high-end jewelers in the Mahidharpura market further prepared him for his future endeavors.

After completing his Masters, Harshit opened his own jewelry store in March 2019, naming it Renani Jewels. In just four years since its establishment, Renani Jewels have made a name for itself in the jewelry industry. Harshit's focus on quality and innovation has led to exports of jewelry, and his brand has been recognized globally with two Guinness World Records in the fields of diamonds and jewelry.

Harshit's success story is a testament to the power of perseverance and the importance of discovering one's true passion. His journey from an MBA graduate to a world-renowned jewelry designer and the business owner shows that with dedication and hard work, one can achieve anything. Harshit's commitment to his craft and his desire to constantly improve himself have been key to his success.

Renani Jewels have become a symbol of excellence in the jewelry industry, thanks to Harshit's vision and unwavering dedication. His story serves as an inspiration for aspiring entrepreneurs and designers, showcasing the immense potential of talent combined with hard work and a never-give-up attitude.

Redefining Jewelry with Elegance and Affordability – The Rise of Tatsam Jewels

Meet Roshni, a vivacious young woman born and raised in Kolkata, India, with a supportive family comprising her sweet mother, a hardworking father who runs an ethnic wear business, and two younger siblings.

Roshni's love for art and creativity started early in her school years, and she pursued her passion by studying BBA from St. Xavier in Kolkata and later obtained a jewelry diploma in 2017-18. She worked as a freelance designer for various brands in Kolkata and Mumbai before pursuing Graduate Gemology from one of the Gemology Institutes in Mumbai, in 2019.

Roshni's destiny brought her to Surat, the city of jewels, after her marriage in 2021, and she believes it was the law of attraction that brought her here. Her in-laws, who come from finance, matrimony, and recruitment businesses, supported her to fulfill her dreams. Roshni's own experience of the process of selecting and making marriage jewelry motivated her to stick with the jewelry business.

She noticed that while high-end jewelry for wedding occasions was popular, there was also a gap in the market for light, fashionable yet classy jewelry. To fill this gap, Roshni joined ISGJ for the Pro-Create Jewelry Designing Diploma Program, which helped her gain knowledge, experience, and awareness of the latest trends.

After completing the three-month course, Roshni started her own brand project "Tatsam Jewels," which offers super affordable, lightweight, and designer-look jewelry. She believes that jewelry is an affordable asset for everyday wear and not just for locking away in a locker for years. Her father-in-law 𝗦𝗵𝗿𝗶 𝗛𝗮𝘀𝘁𝗶𝗺𝗮𝗹 𝗕𝗮𝗻𝘁𝗵𝗶𝗮 supports her every step of the way and helps procure diamonds for Tatsam. Roshni sees this as a blessing in disguise and is grateful for his support.

A Trailblazer in the Sustainable Fashion Movement

Chahat Shah, the Chief Marketing Officer of Svaraa Jewels, has established himself as a prominent figure in the diamond jewelry industry. With a Bachelor's degree in Business Administration from Auro University, Chahat underwent comprehensive training at KALAMANDIR JEWELLERS LTD from top to bottom levels. Kalamandir is India's leading jewelry brand, built on the pillars of trust and transparency, offering a wide range of diamond, platinum, gold, and silver products. Shri Mohanlal Shah founded the family-owned business and then passed it down to his sons, including Shri Sharadkumar Shah, Shri Rajeshkumar Shah, Shri Dipeshkumar Shah, and Shri Milankumar Shah.

His father, Milan, believed that outside professional education and knowledge were essential with the ongoing practical knowledge of in-house business, much like the ancient practice of kings' children attending Gurukul. Chahat's passion finally led him to the prestigious ISGJ - International School of Gems & Jewellery (ISGJ Campus), where he pursued a "Diamond Post-Graduation Course”. The course taught him the intricacies of the diamond industry, including business, micro-management, global and domestic sales, marketing, and more.

Chahat's quest for knowledge and expertise in marketing led him to start Svaraa Jewels, a modern diamond jewellery brand focused on lab-grown diamonds. Svaraa Jewels aim to provide millennials with exquisite designs and high-quality lab-grown diamond jewellery while revolutionizing the industry. Chahat's vision has led to the brand's success, making it the leading lab-grown diamond jewellery brand in India in terms of volume and value. Svaraa Jewels have an exclusive company-owned store at Shivranjani cross road, Ahmedabad, and aims to open 50+ stores by 2030.

In conclusion, Chahat's journey from Kalamandir Jewellers to ISGJ education and leading Svaraa Jewels is inspiring. It serves as a reminder to aspiring entrepreneurs of the power of hard work and dedication.

Crafting Dreams in Diamonds with Ayushi Jewels

Ayushi Goenka was born in 1994 into a family deeply rooted in the wholesale business of dry fruits and spices in Lucknow. Raised by her caring mother and entrepreneurial father, she learned the values of hard work from a young age. After completing her schooling and graduation in Lucknow, Ayushi pursued an MBA in Human Resources in Bangalore, driven by her thirst for knowledge and a passion for people.

With her degree in hand, Ayushi began her career in HR at Aditya Birla Group's UltraTech Cement Company, marking a significant turn in her journey.

In 2020, Ayushi embarked on a new chapter of her life as she married Vipul Goenka and made Surat her home, nestled amidst the family businesses of textiles and real estate. Despite the rich lineage of textile heritage in her new family, Ayushi harbored a desire to explore the enchanting world of Gems & Jewellery.

Encouraged by her family, Ayushi pursued her dream of becoming a jewelry designer. She enrolled at ISGJ, a renowned institute, in June 2021, starting with a one-year course in Polished Diamond before advancing to a two-year Masters in Gems & Jewellery.

ISGJ became the cornerstone of Ayushi's journey, with mentors like Kalpesh sir and all other faculties providing unwavering support and guidance. Immersing herself in her education, Ayushi seized every opportunity to attend domestic and international trade shows, gaining insights into market dynamics and business management.

In July 2022, Ayushi took her first step into the world of entrepreneurship, launching her brand, "Ayushi Jewels," specializing in 100% Natural Diamonds jewelry crafted on a "Make to Order" pattern. With a vision to expand her reach to her roots in UP, Lucknow, Ayushi envisions a future where loyalty to her customers remains her guiding principle.

Ayushi Goenka's journey is a testament to the power of dreams and determination. As she continues to craft dreams in diamonds with Ayushi Jewels, her commitment to excellence and customer loyalty shines as bright as the gems she adorns

Vianne Jewels: Where Elegance Meets Responsibility

In the heart of Surat, where diamonds glitter as a way of life, a brand emerges that epitomizes not only luxury but also a profound commitment to the Earth. Vianne Jewels, synonymous with exquisite craftsmanship and ethical practices, is reshaping the landscape of fine jewelry.

Founded by Naman Lathiya, whose lineage in the diamond industry is deep-rooted, Vianne Jewels transcends being merely a brand—it embodies a family's legacy of passion and innovation. Raised in a joint family of ten, Naman's upbringing amidst gemstones and diamond cutting machines paved the path for his journey. From GD Goenka International School to Nirma University, where he pursued a degree in business administration, every step shaped his vision.

However, it was his immersion in the International School of Gem and Jewellery (ISGJ) that ignited his passion for diamonds. Under the guidance of industry experts, Naman mastered polished diamond grading and gained profound insights into the trade's nuances. Empowered by knowledge and fueled by a desire to create impact, he embarked on a mission to craft something extraordinary.

The inception of Vianne Jewels wasn't merely a business venture but a tribute to familial heritage. Leveraging the groundwork laid by his grandfather and uncle in the diamond trade, Naman, alongside his father, ventured into lab-grown diamonds with Anjal Gems. This success laid the groundwork for Vianne Jewels, specializing in exquisite jewelry adorned with fancy cut lab-grown diamonds.

What distinguishes Vianne Jewels isn't just its stunning product range, spanning from rings to cufflinks, but its unwavering dedication to sustainability. Each piece not only exudes love and beauty but also embodies reverence for the Earth. With offerings catering to diverse budgets, Vianne Jewels ensures luxury is inclusive.

At its core, Vianne Jewels espouses a simple yet profound mission—to exemplify a future where luxury and responsibility coexist seamlessly. It's a commitment to adorning the world with brilliance while honoring the planet. As Naman Lathiya and his team continue to turn dreams into reality, Vianne Jewels shines as a beacon of elegance, integrity, and conscientiousness in the realm of fine jewelry.

From Passion to Profession: The Rise of Shinelle Jewellery

In the heart of Surat, where diamonds sparkle and dreams shimmer with promise, Neelam Patwa's journey unfolds as a testament to passion, persistence, and the pursuit of excellence in the world of jewellery. Born in Udaipur and raised in Banswara, Neelam's path into the gems and jewellery industry is a story of ambition and dedication.

In 2021, Neelam and her supportive husband, along with their two beloved children, made the move to Surat. Their decision to relocate wasn't just about changing their address; it was a big step for their family and their business. Since 2006, they had been leaders in growing lab-grown diamonds, known as CVD Rough Growers, pioneering new techniques in the field.

Driven by her lifelong love for gemstones, Neelam sought to deepen her knowledge of the industry. She enrolled in the ISGJ International School of Gems & Jewellery, where she learned the ins and outs of Jewellery Business Management. This education laid the groundwork for her next big adventure.

In April 2022, Neelam introduced her own jewellery brand to the world – Shinelle. The name Shinelle carries a powerful meaning: spiritually intense, capable of both charm and sting. It reflects the essence of her creations, which are not only beautiful but also carry a depth of meaning and emotion.

With a keen eye for detail and a knack for creativity, Neelam curated a collection that exuded elegance and innovation. From delicate necklaces to intricate earrings, each piece bore the mark of her passion and expertise. Shinelle quickly gained recognition, spreading its reach both nationally and internationally.

Through a combination of offline and online ventures, Neelam ensured that Shinelle reached customers far and wide. Yet, amidst her growing success, she remained humble and grateful. She credited her achievements to the unwavering support of her family, the guidance of her mentors, and the trust of her valued clients.

As Neelam continues to write her story, she inspires others to pursue their dreams with courage and determination. Shinelle isn't just a jewellery brand; it's a symbol of creativity, resilience, and the power of believing in oneself. In Neelam Patwa, we find not just a jeweller, but a visionary – a woman who turns dreams into reality, one exquisite piece at a time

A Diamond Legacy: Pratham Agarwal's Journey to Success

Pratham Agarwal, the scion of a Surat-based jewelry dynasty, has transformed his family business, M K Creations, into a national phenomenon.

Pratham was born into a family of jewelry merchants in the city of Surat. Growing up, he was surrounded by the glittering jewels and the buzz of the diamond trade. It was no surprise that Pratham inherited the passion for gems & jewelry and the family business from his parents.

After completing his Master's from Narsee Monjee College, Mumbai, Pratham joined the International School of Gems and Jewelry (ISGJ) for the "Family Business Management Program". While studying at ISGJ, Pratham realized that diamonds and diamond grading were his true calling. With this newfound clarity, he decided to focus on expanding the family business.

Pratham's goal was to take their family brand M K Creations to new heights of success by expanding it within & beyond Surat to other parts of India. He knew that the key to achieving this goal was to bring a professional touch to the business. Pratham's parents had been running their customized diamond jewelry business from their residence-based studio since 1990, but Pratham had bigger plans.

With his home culture at home, education from an institute like ISGJ, and newfound knowledge, Pratham opened the first "M K Creations" retail showroom in Surat in December 2021. The showroom was an instant success, and Pratham's parents were overjoyed to see their son taking the family business to new heights. Encouraged by the success and with close support from family, Pratham expanded the business to Siliguri, West Bengal in May 2023 and opening one more brand new jewelry store at Hisar, Haryana in June 2023.

Pratham's journey was not without challenges, but his determination, hard work, and passion for diamonds saw him through. He was focused on the quality of his products and customer satisfaction, which earned him a loyal customer base.

Today, M K Creations is a brand synonymous with quality and excellence. Pratham's story is an inspiration to young entrepreneurs looking to make a mark in the Gems & Jewelry industry, and his journey is a testament to the power of determination and hard work.

Crafting Dreams: The Inspiring Saga of Nidhi Gupta Jain

Meet Nidhi Gupta Jain, a fearless and super creative soul hailing from the enchanting diamond city of Surat. Her lifelong love affair with Gems & Jewellery began at her family's boutique, "@mamtasdesignerjewellery - 100% Natural Diamonds Jewellery", where she was surrounded by the enchanting allure of precious gems and the artistry of jewelry making.

After completing her management studies in Mumbai, Nidhi decided to infuse her own unique touch into the family business in Surat, joining hands with her parents, Mr. Sanjay and Mrs. Mamta Gupta, who have been the driving force behind the jewelry enterprise for 23 remarkable years.

Ever eager to learn and grow, Nidhi ventured into various institutes of gems & jewelry in Surat and Mumbai, where she finally discovered her ideal learning ground: the International School of Gems & Jewelry (ISGJ). This platform became the catalyst for her passion to flourish, as she honed her skills and gained profound knowledge about precious gems, diamonds, and innovative jewelry design under the mentorship of expert faculty.

With newfound expertise, Nidhi ventured into establishing a separate division specializing in exquisite Diamond Jewellery. Her unwavering dedication and commitment to crafting the finest pieces of jewelry set her apart in the industry, making her a shining star in her own right.

Embracing the spirit of family unity, Nidhi's sister joined the business, adding her own unique talents to the enterprise. Together, they transformed their family boutique into an emblem of elegance and excellence in Surat, expanding their collection to include not just Gold and Diamond Jewellery but also mesmerizing Polki and a range of ethnic collections.

Today, Nidhi Gupta Jain stands tall as a symbol of unwavering dedication, creative brilliance, and strong business acumen, earning her a prestigious place in the jewelry industry. Her journey of growth and success continues to inspire the ISGJ community, and her indelible mark on the Jewelry landscape is celebrated by all.

A Cut Above: Rajesh Jain's Journey to Jewelry Excellence

Rajesh Jain is a dynamic and entrepreneurial jewelry designer who has made a name for himself in the highly competitive world of jewelry business. As the youngest son of a family of jewelers, Rajesh was immersed in the business from a young age. However, he always had a thirst for learning and innovation, and this led him to pursue additional education in the form of the Polished Diamond Grading and Valuation Course at ISGJ.

Rajesh's decision to enroll in the ISGJ course was motivated by his desire to update his skills and knowledge in order to stay ahead of the curve in the jewelry industry. He knew that in order to thrive in an industry that was constantly evolving, he needed to be adaptable and open to new ideas. And so he embarked on a course of study that would allow him to master the latest techniques in diamond grading and valuation.

The education Rajesh received at ISGJ proved to be invaluable in helping him to take his business to the next level. With his new skills and knowledge, he was able to create unique and innovative jewelry designs that were highly sought after by customers. His store, Caro Jewels, quickly became known for its exquisite craftsmanship and attention to detail, and Rajesh's reputation as a talented designer began to grow.

Today, Rajesh is a respected figure in the jewelry industry, and his success is a testament to the power of education and lifelong learning. His story is an inspiration to other entrepreneurs and designers who are looking to break into the world of jewelry business, and it highlights the importance of staying curious, staying innovative, and staying ahead of the curve.

As for ISGJ, the school can take great pride in the success of its students like Rajesh Jain. By providing a top-notch education in diamond grading and valuation, ISGJ is helping to train the next generation of jewelry industry leaders and innovators. Its commitment to excellence and its dedication to its students make it a true leader in the field of jewelry education.

From Career Crossroads to Jewellery Entrepreneurship

Parul Agarwal's path to becoming a successful jewellery entrepreneur is a story of seizing opportunities and following one's heart. Born in Ranchi, Jharkhand, and raised in Erode, Tamil Nadu, Parul's journey took an unexpected turn when she found herself in Surat, the bustling hub of textiles and diamonds, after her marriage to Mr. Jeevan Agarwal.

Settling into Surat, Parul found herself at a career crossroads. Despite her professional qualifications as a Company Secretary, she felt a deep yearning to explore her creative side. Inspired by the rich tradition of jewellery craftsmanship in her Marwadi heritage and encouraged by her husband, Parul saw an opportunity to turn her passion into a profession.

Enrolling in the International School of Gems & Jewellery (ISGJ) in Surat, Parul embarked on a journey of discovery and skill-building. Through rigorous training in jewellery designing, CAD, manufacturing, selling, and management, she honed her talents and gained the expertise needed to excel in the industry.

Armed with determination and fueled by her innate creativity, Parul launched her own jewellery business. With each piece she crafted, she infused her unique vision and craftsmanship, creating bespoke designs that captured the essence of beauty and elegance.

Today, Parul's creations are coveted by clients across the nation, from intimate custom orders to grandiose designs that grace the most prestigious occasions. Her journey from a career crossroads to jewellery entrepreneurship serves as a beacon of inspiration for those seeking to pursue their passions and forge their own paths in the world of business.

Parul's story reminds us that sometimes, the most fulfilling journeys begin at unexpected intersections. By embracing change, seizing opportunities, and following our hearts, we can unlock the potential to turn our dreams into reality and create a legacy of craftsmanship and creativity that resonates far and wide.

The Jewel of Surat: Rishav Dujari's Rise in the Diamond Industry

In a world where career choices often follow a predictable path, Rishav Dujari's journey from CA to successful jeweler in Kolkata is a remarkable tale of determination and family legacy. Born and raised in Kolkata, Rishav was nurtured in a supportive family steeped in generations of jewelry expertise. His parents, seasoned jewelers, introduced him to the world of jewelry, offering a range from affordable Rs.1000 pieces to opulent Rs.50,000 masterpieces. Rishav's unwavering pursuit of his passion in this unconventional career path is a testament to his commitment to his dreams.

Fifteen years ago, the Dujari family made a significant move, relocating to Surat, often referred to as the "Diamond Capital of India." Rishav's journey underscores the saying that "Marwaris possess a prudent and strategic approach to life's endeavors." Despite being a CA, Rishav's heart gravitated toward the family's jewelry legacy. While CA was a laudable accomplishment, Rishav couldn't ignore the allure of the jewelry world.

In the year 2019, Rishav found a turning point in his quest to merge his passion with his education. He decided to join the International School of Gems and Jewellery (ISGJ), embarking on a journey that would forever change the course of his life. At ISGJ, he pursued courses in Polished Diamond and Gemmology concurrently with his ongoing CA studies. The guidance and support that Rishav received at ISGJ were nothing short of extraordinary. It was here that he found mentors who not only nurtured his passion but also equipped him with the knowledge and skills needed to excel in the intricate world of gemstones and jewelry.

Rishav Dujari, a former Chartered Accountant, has embraced his family's jewelry legacy with a fresh perspective. He introduced Lab-Grown Diamonds to cater to the demand for sustainable options. Together with his family, they have transformed jewelry exhibitions into successful showcases of craftsmanship. DE STONE, under Rishav's leadership, is set for a bright future in the jewelry and diamond industry, making waves nationally and internationally.

We wish Rishav & his entire family a prosperous years ahead

Crafting Brilliance: The Journey of Preksha Agarwal in the World of Jewellery

In the bustling streets of Surat, where the sparkle of diamonds fills the air with an enchanting charm, one woman has forged her path in the world of jewellery with passion and determination. Meet Preksha Agarwal, a visionary entrepreneur whose journey from the diamond city to the global stage is nothing short of inspiring.

Born and raised in Surat, Preksha's love for diamonds began early in her life. Schooled at G D Goenka and later completing her BBA from S D Jain College, she was imbued with the essence of business from an early age, thanks to her family's involvement in the textile industry. Yet, it was the sparkle of precious gems that ignited her soul.

Driven by her fervor, Preksha embarked on a quest to transform her dreams into reality. Her search for a master school led her to the International School of Gems & Jewellery (ISGJ), where she found not just an institution, but a nurturing environment to hone her craft. Under the guidance of Kalpesh sir, her aspirations gained wings.

Enrolling in the Masters in Gems & Jewellery program at ISGJ, Preksha simultaneously embarked on her entrepreneurial journey, laying the foundation for her own jewellery brand. Amidst practical internships and further studies in jewellery design at GIA in London, she honed her skills and carved her niche in the industry.

In 2019, Preksha Jewels was born, a testament to her dedication and unwavering commitment to quality. Specializing in natural diamonds, her brand epitomizes elegance and sophistication. With each piece she creates, Preksha infuses her unique vision, offering something new with every order.

Despite the challenges and the absence of a traditional background in the industry, Preksha emerged as a formidable force, a one-woman army with creativity as her arsenal and perseverance as her shield. With four years of success under her belt, she continues to push boundaries and expand her horizons.

In 2022, amidst her flourishing career, Preksha embarked on a new chapter as she exchanged vows, finding balance between her personal and professional pursuits. Her journey stands as a testament to the power of passion, hard work, and determination, inspiring countless others to chase their dreams with unwavering resolve. Preksha Agarwal is not just a jeweller; she is a beacon of brilliance in a world adorned with beauty and grace.

Forging Tradition with Innovation in the World of Jewellery

In Surat, Tanay Desai emerges as a visionary in the jewellery industry. Born into the esteemed Desai family, where each gem carries a legacy of tradition and craftsmanship, Tanay's journey unfolds with remarkable distinction.

Growing up amidst the splendor of his family's jewellery business, Tanay imbibes the essence of quality and artistry from a tender age. Yet, it is his fervent drive for innovation that truly distinguishes him. With his father, Mr. Nikhil Desai, steering Charu Jewels, and his sister Aangi Desai carving her niche in the field, Tanay seamlessly blends heritage with contemporary ingenuity.

Upon completing his Commerce Honors degree, Tanay embarks on a transformative expedition at the International School of Gems and Jewellery (ISGJ). Here, he refines his expertise in diamonds, gemmology, and business management, emerging as a poised industry leader poised for global ventures.

Venturing beyond Surat's familiar streets, Tanay immerses himself in Mumbai's dynamic milieu, mastering the intricacies of jewellery manufacturing and the art of effective communication. Yet, his quest for innovation knows no bounds. Tanay's passion for technology leads him to explore diverse avenues, from attending trade shows to assimilating cutting-edge trends and technologies reshaping the jewellery landscape.

Returning to Charu Jewels, Tanay breathes life into his vision, seamlessly melding tradition with state-of-the-art technology. Under his stewardship, the company embraces augmented reality and virtual reality, offering customers an immersive jewellery experience from the comfort of their homes. Each creation becomes not merely an adornment, but a testament to boundless innovation and elegance.

Today, as Tanay charts the course for the future of the jewellery industry, he remains anchored in the timeless values inherited from generations past. With unwavering dedication to excellence and an insatiable appetite for innovation, Tanay Desai epitomizes the harmonious fusion of tradition and progress, forging a legacy that transcends temporal boundaries.

A Journey from Passion to Precious Creations

Shirani Bhansali's journey is a tapestry woven with dedication, familial influence, and an unyielding passion for fine jewelry. Born in Ahmedabad and raised in the vibrant city of Surat, her trajectory has etched her name in the jewelry industry. Armed with a B.Com degree from Metas Adventist College, her path took a transformative turn when she embraced jewelry design and gemology.

In 2017, Shirani honed her expertise as a 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝗚𝗲𝗺𝗼𝗹𝗼𝗴𝗶𝘀𝘁 from the 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗰𝗵𝗼𝗼𝗹 𝗼𝗳 𝗚𝗲𝗺𝘀 𝗮𝗻𝗱 𝗝𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 (𝗜𝗦𝗚𝗝), marking the start of her distinctive journey in jewelry.

Family played a pivotal role, forming a unit of five. Her husband, a diamond trader behind R.P. Jewels, and her father, proprietor of Asopalav, a traditional Indian attire store, contributed diverse perspectives. This blend of insight, coupled with personal ambition, became the bedrock for her venture, Shirani Bhansali Fine Jewellery.

Returning from the United States in late 2016, Shirani Bhansali embarked on unraveling India's jewelry market intricacies. Captivated by gemstones and diamonds, her research led her to Kalpesh Sir, whose knowledge spurred her to pursue the Graduate Gemmology course. This mentorship fortified her gemological prowess.

Converging her mother's jewelry collection, her father's branding acumen, and her husband's visionary outlook birthed Shirani Bhansali Fine Jewellery. Today, the brand stands as a testament to her multifaceted inspiration, crafting silver and real diamond jewelry. Established in 2017, it flourishes with two stores and an upcoming online platform at "www.SBFJ.in."

Shirani Bhansali Fine Jewellery specializes in curated pieces embodying 925 Silver Jewellery, Diamond, and jadau jewelry essence. These creations are not only exquisite but also remarkably lightweight, a testament to the brand's commitment to crafting one-of-a-kind pieces.

Shining Stars: Yash and Yatharth Soni's Journey from Tradition to Brilliance

In the bustling city of Nanded, Maharashtra, the Soni family's jewellery stores, IPJ Jewellers and Arihant Jewellers, have long been symbols of craftsmanship and tradition. At the helm of this family legacy are twin brothers Yash and Yatharth Soni, born in 2004 in Nagpur, who are determined to add a new sparkle to their father's business.

Growing up under the loving care of their mother, a homemaker, Yash and Yatharth imbibed the values of hard work and dedication from an early age. Their father, Mr. Kishorekumar Soni, runs the family business with a passion for jewellery crafting that runs deep.

After completing their schooling in Nanded, the brothers set their sights on expanding their family's business. They dreamed of introducing diamonds to their father's stores, adding a touch of brilliance to their offerings. To prepare themselves for this ambitious endeavor, they enrolled at the International School of Gems & Jewellery (ISGJ) in Surat.

At ISGJ, Yash and Yatharth learned the ins and outs of the jewellery trade, from grading polished diamonds to identifying gemstones. They also gained valuable insights into business management, laying a solid foundation for their future endeavours.

In 2023, armed with newfound knowledge and determination, the brothers graduated from ISGJ and returned to Nanded to embark on their entrepreneurial journey. Despite the challenges they faced, Yash and Yatharth remained steadfast in their pursuit of excellence. Their story serves as an inspiration to aspiring entrepreneurs everywhere, proving that with hard work and determination, anything is possible.

Today, as they work side by side with their father, Yash and Yatharth continue to infuse their family's business with fresh energy and innovation. With their mother's unwavering support and their father's guidance, they are well on their way to transforming tradition into brilliance, one sparkling creation at a time.

Rising Star: Shruti Dani's Journey in Gems & Jewellery

Meet Shruti Dani, a young entrepreneur whose journey from a small town in Tamil Nadu to the bustling streets of Surat is nothing short of remarkable. Born into a Marwadi Jain family in 2001, Shruti's upbringing instilled in her the values of hard work and perseverance. With her father's textile business as a backdrop, she developed a keen interest in entrepreneurship from an early age.

In 2013, the Dani family relocated to Surat, known as the Textile and Diamond City, where Shruti's journey took an unexpected turn towards the world of gems and jewellery. Completing her schooling at L.P. Savani and graduating in BBA Finance from Auro University, Shruti's college years were marked by a growing desire to explore new career avenues.

Recognizing the potential in the diamond industry, Shruti, alongside her father, ventured into CVD diamond manufacturing, setting up a small operation in Surat. Their commitment to sustainable practices reflected not only their business acumen but also their environmental responsibility. Encouraged by her family to consider jewellery as more than just adornment, Shruti embarked on a journey to establish her own jewellery startup. With determination and family support, she ventured into the industry, crafting bespoke pieces with skilled artisans.

Seeking to refine her skills and broaden her knowledge, Shruti enrolled at the International School of Gems & Jewellery (ISGJ). Here, she immersed herself in courses ranging from design to business management, finding mentors who not only imparted knowledge but also fostered a culture of professionalism and kindness.

Armed with newfound expertise, Shruti launched her brand, “Shruka”, offering a wide range of jewellery, from delicate nose pins to elaborate necklaces. Her commitment to quality and innovation quickly earned her recognition and a loyal clientele.

Today, Shruti Dani serves as an inspiration to aspiring entrepreneurs, particularly young girls, who dare to dream big. Her story is a testament to the power of passion, perseverance, and family support in achieving one's goals. As she continues to make strides in the industry, Shruti reminds us that with determination and courage, the sky's the limit

The Sparkling Journey of Vinita Agarwal: Crafting Dreams into Gems with Pixie Dust

In the heart of the capital city Delhi, a gem named Vinita Agarwal was born in 1976. She was the daughter of a respected advocate and a nurturing homemaker. Vinita's journey, steeped in tradition, soon took a glittering turn towards diamonds and dreams.

In 1996, after graduating with honors in arts, Vinita embarked on her next adventure as a bride, settling in Surat with her husband, a visionary in textiles. There, she nurtured her family and watched proudly as her sons forged their paths—one at IIT, the other studying law at King’s College London.

Yet, as her children flourished, Vinita felt the call of her own aspirations. With determination and the encouragement of her family, she delved into the enchanting world of gems and jewelry. In 2012, she began her training in diamond assortment and quality assessment, laying the foundation for her future endeavors.

Years of dedication bore fruit when Vinita discovered the ISGJ Institute in 2023. Here, she found not only education but a community that nurtured her passion. Through courses in polished diamond grading, gemstone evaluation, and jewelry design, Vinita honed her skills and gained fresh perspectives on her craft.

Thus, "Pixie Dust" was born—a brand as enchanting as its namesake. Specializing in certified and non-certified diamonds, bespoke jewelry, and exquisite timepieces, Pixie Dust embodies Vinita's vision of elegance and empowerment. Her creations, each a manifestation of her creativity and expertise, speak to the spirit of individuality and grace.

In every piece crafted by Vinita Agarwal, there lies a story—a story of dreams taking flight, of resilience, and of the transformative power of art. For Vinita, jewelry is not merely a product but a medium through which she breathes life into her imagination. It is a celebration of creation, a testament to her unwavering dedication to excellence.

As we adorn ourselves with her creations, we not only embrace beauty but also the essence of Vinita's journey—a journey marked by passion, perseverance, and the shimmering promise of Pixie Dust.