Bachelor of Business Administration in Jewellery Design and Management
(Duration : 3 Years)
An Overview of what
you will learn
A Bachelor of Business Administration (BBA) in Jewellery Design and Management program aims to prepare students with the skills and knowledge needed to successfully manage a jewellery business or work in the jewellery industry.
The syllabus for a Bachelor of Business Administration (BBA) in Jewellery Design and Management program is typically divided into six semesters, with each semester covering different subjects related to the program.
Educational Prospectus
The syllabus for a Bachelor of Business Administration (BBA) in Jewellery Design and Management program is typically divided into six semesters, with each semester covering different subjects related to the program.
Undergraduate Course
Key Information
- Level:BBA
- Duration:3 years
- Status:
- Program Fees:
- Program Coordinator:Mr Ashish Mehta
- What you will earn?:Current Trend
Career Pathways from this program
Professional Jewellery Designer
Auction House Jewellery Specialist
Diamond Buyer
Diamond Sorter/Grader
Lab Geologist
Inventory Control Specialist
Jewel Business Owner
Jewellery CAD Specialist
Gem Lab and Research Professional
Jewellery Merchandiser
Retailer
Jewel Sales Association
Wholesaler
Diamond Manufacturing
Jewellery Sales & Marketing
Course Structure
Semester 1
1. Principles of Management
- Introduction to management
- Planning and decision-making
- Organizing and staffing
- Directing and leading
- Controlling and evaluating
- Ethics and social responsibility in management
2. Business Communication
- Principles of effective communication
- Written communication in business settings
- Oral communication in business settings
- Interpersonal communication and team building
- Professional presentation skills
- Non-verbal communication
3. Business Mathematics
- Introduction to mathematical concepts and techniques
- Equations and inequalities
- Functions and graphs
- Calculus
- Linear programming
- Financial mathematics
4. Fundamentals of Design
- Elements of design
- Principles of design
- Colour theory and application
- Composition and layout
- Typography and typeface selection
- Graphic design software and tools
5. Basic Jewellery Design
- Sketching and rendering techniques
- Design development process
- Jewellery styles and trends
- Materials and techniques
- Design aesthetics and functionality
- Designing for different markets and audiences
6. Gemology
- Introduction to gemstones
- Properties of gemstones
- Gemstone identification and grading
- Gemstone treatments and enhancements
- Gemstone marketing and trends
- Ethical and legal issues in the gemstone industry
7. Precious Metal Casting
- Introduction to casting techniques
- Molding materials and techniques
- Wax modelling and carving
- Metal preparation and melting
- Casting and finishing techniques
- Quality control and evaluation
8. Computer-Aided Design (CAD)
- Introduction to CAD software
- Creating 2D and 3D designs
- Rendering and visualizing designs
- Design modification and customization
- Outputting designs for production
- Collaboration and sharing in a digital environment
Semester 2
1. Marketing Management
- Introduction to marketing
- Marketing research and analysis
- Consumer behaviour and segmentation
- Product development and management
- Pricing strategies and tactics
- Promotion and advertising
2. Entrepreneurship
- Introduction to entrepreneurship
- Opportunity recognition and evaluation
- Business planning and strategy
- Funding and financing
- Legal and regulatory issues
- Growth and expansion strategies
3. Human Resource Management
- Introduction to human resource management
- Recruitment and selection
- Training and development
- Performance management
- Compensation and benefits
- Employee relations and communication
4. Retail Management
- Introduction to retailing
- Retail formats and trends
- Retail strategy and planning
- Store design and layout
- Merchandising and assortment planning
- Inventory management
5. History of Jewellery
- Historical overview of jewellery
- Jewellery in different cultures and societies
- Jewellery design movements and styles
- Influence of technology and innovation on jewellery
- Jewellery collecting and appraisal
- Contemporary issues in jewellery history and heritage
6. Advanced Jewellery Design
- Designing for different markets and audiences
- Designing with CAD software
- Designing with multiple materials and techniques
- Designing for sustainability and ethical considerations
- Collaborating with clients and stakeholders
- Critiquing and evaluating jewellery designs
7. Diamond Grading
- Introduction to diamonds
- Diamond characteristics and properties
- Diamond grading standards and systems
- Diamond certification and verification
- Diamond pricing and valuation
- Diamond industry trends and issues
8. Gemstone Identification
- Advanced gemstone properties and characteristics
- Gemstone identification techniques and
- Gemstone treatments and enhancements
- Legal and ethical considerations in gemstone identification
- Gemstone market trends and issues
- Quality control and evaluation
- Introduction to jewellery photography
- Equipment and lighting for jewellery photography
- Composition and styling for jewellery photography
- Post-processing and editing for jewellery photography
- Creating a jewellery photography portfolio
- Legal and ethical considerations in jewellery photography
Semester 3
1. Financial Management
- Introduction to financial management
- Financial statements and analysis
- Time value of money and risk management
- Capital budgeting and investment decisions
- Capital structure and financing decisions
- Working capital management
2. International Business
- Introduction to international business
- International trade and investment theories
- International market entry strategies
- International marketing and branding
- International supply chain management
- International legal and ethical issues
3. Operations Management
- Introduction to operations management
- Operations strategy and planning
- Quality management and control
- Lean management and continuous improvement
- Project management Operations sustainability and social responsibility
4. E-Commerce
- Introduction to e-commerce
- E-commerce models and platforms
- E-commerce strategy and planning
- E-commerce security and legal issues
- E-commerce payment and logistics
- E-commerce trends and future directions
5. Jewellery Merchandising
- Introduction to jewellery merchandising
- Merchandising strategy and planning
- Pricing and markdown strategies
- Assortment planning and inventory management
- Visual merchandising and display
- Customer experience and service
6. Jewellery Packaging and Display
- Introduction to jewellery packaging and display
- Packaging and presentation materials and techniques
- Branding and marketing through packaging and display
- Display design and layout
- Packaging and display sustainability and social responsibility
- Legal and ethical issues in jewellery packaging and display
7. Jewellery Valuation and Appraisal
- Introduction to jewellery valuation and appraisal
- Appraisal methods and techniques
- Market analysis and research
- Appraisal report writing and documentation
- Appraisal legal and ethical considerations
- Valuation and appraisal industry trends and issues
8. Jewellery Manufacturing Techniques
- Introduction to jewellery manufacturing
- Jewellery materials and properties
- Traditional and modern jewellery manufacturing techniques
- Quality control and assurance in jewellery manufacturing
- Manufacturing for sustainability and ethical considerations
- Manufacturing industry trends and issues
Semester 4
1. Business Law
- Introduction to business law and its importance
- Types of business organizations and their legal framework
- Contract law and its application in business
- Laws related to intellectual property
- Laws related to consumer protection
- Laws related to competition and anti-trust
2. Business Environment
- Understanding business environment and its components
- Economic environment and its impact on business
- Social and cultural environment
- Political and legal environment
- Technological environment
- Demographic environment
3. Quality Management
- Introduction to quality management and its importance
- Quality assurance and control
- Quality standards and certification
- Total quality management
- Six Sigma and lean manufacturing
4. Supply Chain Management
- Introduction to supply chain management
- Logistics and transportation management
- Inventory management
- Supplier relationship management
- Demand forecasting and planning
5. Intellectual Property Rights
- Introduction to intellectual property rights
- Patents, trademarks, copyrights, and trade secrets
- International conventions and agreements on intellectual property
- Infringement and enforcement of intellectual property rights
6. Sales and Distribution Management
- Sales management and its functions
- Sales forecasting and budgeting
- Sales strategies and techniques
- Distribution channel management
- Sales force management
7. Jewellery Retail Design
- Principles of retail design
- Interior and exterior design of retail stores
- Visual merchandising and store layout
- Lighting and color schemes
- Customer experience and engagement
8. Jewellery Retail Operations
- Inventory management in retail
- Point of sale systems and billing
- Customer relationship management
- After-sales services and warranties
- Retail analytics and metrics.
Semester 5
1. Strategic Management
- Introduction to strategic management and its importance
- Strategic planning process
- SWOT analysis and competitive analysis
- Corporate strategy, business strategy, and functional strategy
- Strategy implementation, evaluation, and control
2. Corporate Social Responsibility
- Introduction to corporate social responsibility (CSR)
- CSR and sustainability
- Stakeholder management and engagement
- CSR reporting and communication
- Measuring the impact of CSR initiatives
3. Business Analytics
- Introduction to business analytics and its importance
- Data mining and analysis
- Statistical analysis and forecasting
- Predictive analytics and modelling
- Business intelligence and reporting
4. Digital Marketing
- Introduction to digital marketing and its importance
- Digital marketing strategies and techniques
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing
- Email marketing and content marketing
5. Luxury Brand Management
- Introduction to luxury brand management
- Luxury brand positioning and differentiation
- Brand equity and brand loyalty
- Pricing strategies for luxury brands
- Challenges in managing luxury brands
6. Jewellery Branding and Promotion
- Branding and its importance in jewellery marketing
- Brand identity and brand image
- Brand promotion strategies
- Influencer marketing in the jewellery industry
- Brand management and protection
7. Entrepreneurial Finance
- Introduction to entrepreneurial finance
- Sources of finance for startups
- Venture capital and angel investors
- Valuation of startups, Exit strategies for startups
8. Project Management
- Introduction to project management and its importance
- Project planning and scheduling
- Project budgeting and cost management
- Project risk management
- Project evaluation and control
Semester 6
1. Internship or Industry Project
In this component of the program, students are required to work on an industry-based project for a certain period of time to gain practical experience and apply the concepts learned in the classroom to real-world situations.
2. Dissertation and Research ProjectThis component requires students to conduct independent research on a specific topic related to the field of jewellery design and management and present their findings in the form of a dissertation.
3. Contemporary Issues in Jewellery Design and ManagementIn this component, students learn about the latest trends, developments, and issues in the jewellery design and management industry.
4. Entrepreneurship DevelopmentThis component helps students develop the skills and knowledge needed to start and run their own jewellery business.
5. Professional EthicsIn this component, students learn about ethical practices and values in the business world and how they apply to the field of jewellery design and management.
6. Leadership DevelopmentIn this component, students develop their leadership skills to become effective managers and leaders in the jewellery design and management industry.
7. Personal Development and Career PlanningThis component helps students develop their personal and professional goals and create a plan to achieve them. It also includes topics such as resume writing, job interviews, and networking.
Course Outcomes
- Develop a comprehensive understanding of the jewellery industry, including its history, trends, and market dynamics.
- Acquire knowledge of jewellery design principles, techniques, and materials, and be able to create original jewellery designs.
- Understand the process of jewellery manufacturing, including precious metal casting, gemstone setting, and polishing techniques.
- Be proficient in using computer-aided design (CAD) software to create 3D jewellery models and prototypes.
- Develop skills in gemmology, including identifying and grading different types of gemstones.
- Acquire knowledge of jewellery valuation and appraisal methods, including understanding the factors that affect the value of a piece of jewellery.
- Develop skills in retail management, including inventory management, visual merchandising, and sales techniques specific to the jewellery industry.
- Develop a business-oriented mind-set and acquire knowledge of financial management, marketing, entrepreneurship, and project management specific to the jewellery industry.
- Gain professional ethics and leadership development skills and understand the importance of corporate social responsibility in the jewellery industry.
- Be able to work collaboratively in teams and effectively communicate and present ideas and concepts to stakeholders in the jewellery industry.
